Content Marketing Strategist

1 month ago


Stockholm, Stockholm, Sweden Universum Communications Sweden AB Full time
Job Description

We are seeking a highly skilled Content Marketing Manager to join our team at Universum Communications Sweden AB. As a key member of our marketing team, you will be responsible for developing and executing a lead generation-focused content marketing strategy that aligns with our business goals and drives qualified leads through the sales funnel.

Key Responsibilities:
  • Develop and implement a content marketing strategy that leverages AI tools and advanced tech solutions to enhance content creation, targeting, and distribution for maximum lead generation impact.
  • Collaborate closely with our VP of Sales to create content that supports lead generation efforts, ensuring every piece drives engagement and interest from our target audience.
  • Optimize content for search engines (SEO) to increase organic traffic and conversion rates, ensuring our content ranks highly for relevant industry keywords.
  • Manage content distribution across multiple digital channels, including email marketing, social media, third-party platforms, and our website.
  • Monitor and analyze content performance metrics to assess the effectiveness of lead generation efforts, providing actionable insights and recommendations for continuous improvement.
Qualifications:
  • Bachelor's degree in marketing, communications, journalism, English, or a related field.
  • Minimum of 4-5 years of experience in content marketing, with a strong emphasis on B2B content creation and strategy.
  • Exceptional writing, editing, and storytelling skills in English with a portfolio of published content.
  • Strong analytical skills and ability to review results of data analyses and bring out insights that are relevant and easy to follow for target audiences.
  • Familiarity with digital channels and tools, including social media, email marketing, and content management systems (CMS).
What We Offer:
  • 30 days' vacation, 2 wellness days, 2 volunteer days.
  • Competitive pension solution.
  • Wellness grant of 3000 SEK annually.
  • Central office location.
  • Flexible working hours and hybrid work culture (3 days onsite, 2 days working elsewhere).

We are an intentionally inclusive company that values diversity and welcomes applicants from all backgrounds. If you are a motivated and creative individual with a passion for content marketing, we encourage you to apply for this exciting opportunity.


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