Gaming Marketing Strategist

1 month ago


Stockholm, Stockholm, Sweden Red Bull Full time
Job Overview

We are seeking a highly skilled Gaming Marketing Manager to lead our gaming marketing program in Sweden. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to enhance Red Bull's brand within the gaming scene.

The ideal candidate will have a deep understanding of the competitive gaming landscape, including game titles, esports athletes, teams, events, technology developments, and other stakeholders. They will also possess strong project management skills, including planning, scheduling, budgeting, and collaboration.

The Gaming Marketing Manager will work closely with the full marketing team to integrate gaming and esports into our annual market plans and elevate the professional gaming scene while authentically broadening its appeal through events, partnerships, and networks.

Key Responsibilities
  • Develop a scalable gaming plan, including assets, sponsorships, and network programs to enhance Red Bull's brand within the gaming scene.
  • Lead gaming projects locally, ensuring robust project management and strategic planning for both long and short terms.
  • Define clear objectives, goals, and KPIs for the gaming and esports program in collaboration with the Country Sports Manager.
  • Work with the Red Bull Media Network team to align gaming content objectives and explore new content opportunities.
  • Serve as the primary link for the gaming program, ensuring alignment with all stakeholders and partners.
Requirements

5+ years of marketing experience with strong knowledge in the gaming and esports landscape.

Deep understanding of the competitive gaming landscape, including game titles, esports athletes, teams, events, technology developments, and other stakeholders.

Strong project management skills, including planning, scheduling, budgeting, and collaboration.

Fluent in English. Swedish and additional language skills are an advantage.

What We Offer

Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.



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