Marketing Strategist
2 weeks ago
Epidemic Sound seeks a Demand Generation Manager to develop and execute global multi-channel campaigns that drive leads and sales pipeline. This role requires a strong focus on utilizing and maximizing the Marketing Cloud Account Engagement (MCAE/Pardot) platform.
Key Responsibilities:
- Develop and execute global multi-channel campaigns to drive leads and sales pipeline.
- Lead the development and execution of multi-channel campaigns, including lead nurturing, lead scoring, marketing automations strategies, segmentation, and personalized content delivery.
- Manage external relationships with 3rd party vendors like Salesforce.
- Leverage unique differentiation in positioning and messaging by Ideal Customer Profiles (ICP).
- Assist in B2B content development for targeting consumers throughout the customer lifecycle.
- Collaborate with sales to develop and implement ABM programs for high-value accounts.
- Lead A/B testing strategies and execution across channels.
- Effectively manage time and resources to deliver high-impact campaigns within tight deadlines.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 7+ years of progressive marketing experience in Enterprise/B2B Marketing.
- Advanced knowledge and hands-on experience with MCAE (or similar CRM systems).
- Demonstrated ability to develop and execute comprehensive, data-driven marketing strategies that align with business objectives.
- Proficiency in data analysis and the ability to use marketing metrics to optimize campaigns and strategies.
- Strong verbal and written communication skills, with the ability to convey complex ideas and concepts to diverse audiences.
- Strong project management skills, including the ability to manage multiple campaigns simultaneously.
- Excellent stakeholder management skills, with a proven ability to build reports and influence key decision-makers.
- Ability to thrive in a dynamic and scale-up environment.
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