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Growth and Performance Strategist

2 months ago

Stockholm, Stockholm, Sweden J-Lindeberg Full time

Job Summary:

The Growth and Performance Strategist will be responsible for driving commercial growth across J.Lindeberg's commercial channels, Wholesale & DTC. This role will work closely with the e-com, marketing, and WS teams to secure and optimize the activation calendar, leveraging data insights to optimize the consumer journey and drive sales.

Key Responsibilities:

  • Own, drive, and maximize selling and performance within J.Lindeberg commercial channels.
  • Ensure a strong brand expression on jlindeberg.com in line with brand strategy and direction.
  • Prepare weekly and monthly reports to track performance across all marketing sales and customer acquisition and retention initiatives.
  • Measure and adjust frontend, landing pages, and PDPs to optimize performance.
  • Build BI dashboards and analyze data.
  • Analyze seasonal sell-in results and create post-market reports identifying facts and areas to improve.
  • In line with the Go to Market (GTM) strategy and execution of activities across commercial channels, analyze and track the performance and set KPIs for further optimizations.
  • Own the activation calendar from a data insight commercial perspective.
  • Analyze site performance and actively search for new growth opportunities.
  • Prepare pre-season strategy as well as quarter or season closure in cooperation with the full team.
  • Cooperate across teams with regards to Products & Assortment, Merchandising, Digital Brand, and Digital Marketing and content production, to optimize onsite products presentation, campaign execution, and overall content.
  • Lead commercial projects on behalf of the commercial omnichannel team (DTC and Wholesale).
  • Implement KPI tracker tool across the wholesale distribution, with focus on key account development, to track sell-through performance.
  • Come up with innovative ways to improve customer/partner retention and increase the average customer lifetime value.
  • Monitor the performance of ongoing marketing campaigns and execute multivariate testing to identify areas of improvement.
  • Plan the budget and lead the development of paid ad campaigns across most important channels (Facebook, IF, TikTok, etc.) in cooperation with the e-com team.
  • Collaborate with marketing and sales teams to ensure quick and efficient implementation of sales and marketing growth plans.
  • Streamline existing and suggest new approaches to data and optimize team communication.
  • Advise stakeholders based on data-driven insights and ways of optimizing their work.

Requirements:

  • Education in Business, Economics, Analytics, or e-commerce management or similar.
  • +5 years of experience within Analytics, Growth, Business Development.
  • Knowledge of digital and growth marketing metrics, data retrieval and analysis, modeling, and visualization.
  • Experience of Google Analytics, Power BI, and other BI tools.
  • Excellent analytical skills and turning insights into action.
  • Exceptional communication and presentation skills.
  • Experience with mono-premium-fashion brands preferred.
  • Interest in process and business development.
  • Highly motivated, performance-oriented, self-initiative, team-player, and cooperative to general activity.

J.Lindeberg Values:

As part of J.Lindeberg, you are an ambassador for J.Lindeberg and inspire our partners by living our Values.

Progressive: We strive to be at the forefront and we dare to challenge the status quo. It comes from our Scandinavian heritage – we are innovators within apparel, use of resources, and way of working.

Energetic: We are bringing energy into everything we do, we are entrepreneurial and agile. We are ready to do more and better each time. It makes our brand vibrant and magnetic.

Inclusive: We are a people company. We are diverse and responsible. We act with integrity and take full accountability for what we do. We are a global community. We care for the planet and each other.