Lead Generation Strategist

4 weeks ago

Stockholm, Stockholm, Sweden Jobylon Full time

Demand Generation Manager

Location: Remote within Europe

Job Overview

Jobylon provides an innovative recruitment platform (SaaS) designed for organizations aiming to craft and disseminate attractive job listings while efficiently managing their applicant pool. The recruitment sector has remained stagnant for too long, while the demand for straightforward and effective solutions has surged.

We are currently entering our most significant growth phase to date. To help us achieve our vision, we are seeking a creative, driven, and resourceful Demand Generation Manager to spearhead our initiatives in crafting and executing integrated marketing campaigns that foster lead generation and revenue enhancement.

At Jobylon, you will experience a culture that encourages initiative and decision-making, which we refer to as our "happiness culture." This environment allows you to grow and make a meaningful impact while enjoying a collaborative atmosphere.

Your Role's Importance

As the Demand Generation Manager, your contributions will be vital to Jobylon's success by developing and refining our demand generation strategies, encompassing everything from planning to content creation and lead nurturing campaigns. Our ambition is to establish ourselves as the leading thought leader in the Nordics, making this an opportune moment for you to embark on a transformative journey with us.

You will be part of a robust sales and marketing team, supported by a dedicated in-house group of B2B marketers, content strategists, acquisition specialists, event coordinators, and designers. In this position, you will report directly to the Head of Marketing.

Key Responsibilities

Your primary focus will be to deliver valuable content that educates and inspires our audience, driving thought leadership and generating demand through standard B2B content formats. Additionally, you will develop and implement innovative campaigns to engage our enterprise target accounts and facilitate high-value transactions through meticulously planned account-based marketing strategies.

Daily Activities Include:

  • Crafting and executing multi-channel demand generation and account-based marketing strategies to attract quality, high-intent inbound leads.
  • Coordinating with content creators to manage and implement campaign materials, including web pages, email marketing, social media, and offline channels.
  • Formulating and executing multi-channel content distribution plans, utilizing content pillars, lead nurturing, and account-based marketing concepts.
  • Ensuring campaigns, landing pages, and other relevant channels are effectively set up, executed, and optimized.
  • Organizing activities such as webinars and assisting with research, presentation, and content development.
  • Identifying and executing co-marketing initiatives with existing and prospective partners that align with your objectives.
  • Collaborating with partner agencies, such as growth and SEO specialists, to enhance the visibility of our generated content.
  • Utilizing relevant technologies to optimize lead nurturing processes, campaigns, and website experiences.
  • Analyzing and reporting on lead generation performance while providing actionable recommendations for improvement.

Skills & Qualifications

Ideal Candidate Profile:

To excel in this role, you should be an experienced, tech-savvy B2B marketer with a history of collaboration with commercial and creative teams. You possess strong analytical skills and enjoy working both strategically and hands-on, managing tools like Hubspot, automated workflows, and landing page creation. With a robust commercial mindset, you can effectively deliver, analyze, and report on campaign performance. You are a true team player, yet self-motivated and accustomed to working independently.

Required Experience:

  • 2+ years of relevant marketing experience in demand generation, account-based marketing, marketing automation, and/or digital marketing in a B2B context.
  • Strong background in content distribution, email marketing, and website optimization.
  • Comprehensive understanding of lead generation and nurturing processes, along with experience in reporting on lead generation performance.
  • Proficiency in marketing automation and CRM software, particularly Hubspot.
  • Solid grasp of digital marketing best practices and trends.
  • Proven track record of developing and executing successful marketing campaigns.

Recruitment Process Overview:

  • Personality and logical ability assessments.
  • Introduction and cultural fit interview.
  • Competency-based interview.
  • Business case presentation.

About Jobylon

Jobylon is a contemporary and user-friendly hiring platform utilized by mid-sized and enterprise organizations globally. Our platform aids HR professionals, recruiters, and hiring managers in streamlining their recruitment processes while providing an exceptional candidate experience.

With an intuitive user interface and the flexibility to customize the platform to meet specific hiring needs, Jobylon is designed to minimize time spent on administrative tasks, allowing more focus on engaging with candidates.

This is why recruiters and hiring managers from numerous employers appreciate working with Jobylon.

Our Core Values:

Passion for People: We cultivate a workplace built on trust, empathy, and transparency, believing that true success stems from individuals feeling secure enough to be their authentic selves at work.

Passion for Product: We aim to create a seamless experience for our users by fostering creativity. We approach our work with curiosity, challenge each other, and strive to bring the latest technology to market.

Passion for Business: Our enthusiasm and determination drive us to set and achieve ambitious goals, always striving for excellence and encouraging one another to reach our full potential.

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