Demand Generation Manager

3 weeks ago


Stockholm, Stockholm, Sweden Jobylon Full time
About the Role

We are seeking a highly skilled Demand Generation Manager to join our team at Jobylon. As a key member of our sales and marketing team, you will be responsible for developing and executing integrated marketing campaigns that drive leads and revenue growth.

Key Responsibilities
  • Develop and implement multi-channel demand generation and account-based marketing strategies to drive quality and high-intent inbound leads
  • Request, manage, and implement content for campaigns from content creators, including web pages, email marketing, social media, and offline channels
  • Develop and perform multi-channel content distribution plans, preferably using content pillar, lead nurturing, and account-based marketing concepts
  • Ensure campaigns, landing pages, and other relevant channels are properly set up, implemented, and optimized
  • Perform activities such as webinars and assist in researching and conducting presentations and content
  • Identify and perform co-marketing initiatives with current and potential partners that support your objectives
  • Work together with our partner agencies, e.g., growth and SEO, to create and maintain high visibility of our generated content
  • Leverage relevant technologies to optimize lead nurturing processes, campaigns, and website experiences
  • Analyze and report on lead generation performance and provide recommendations for improvement
Requirements
  • 2+ years of relevant marketing experience in demand generation, account-based marketing, marketing automation, and/or digital marketing in a B2B
  • Strong experience in distributing content, email marketing, and website optimization
  • Excellent understanding of lead generation and lead nurture processes as well as reporting on lead generation performance
  • Proficiency in marketing automation and CRM software, such as Hubspot
  • Strong understanding of digital marketing best practices and trends
  • Proven ability to develop and execute successful campaigns
Location

Sweden or remote within Europe



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