Demand Generation Manager

2 weeks ago

Stockholm, Stockholm, Sweden Jobylon Full time
Job Description

Jobylon is seeking a creative and ambitious Demand Generation Manager to lead our marketing efforts and drive revenue growth. As a key member of our sales and marketing team, you will be responsible for developing and executing integrated marketing campaigns that drive leads and revenue growth.

Key Responsibilities:
  • Develop and implement multi-channel demand generation and account-based marketing strategies to drive quality and high-intent inbound leads.
  • Request, manage, and implement content for campaigns from content creators, including web pages, email marketing, social media, and offline channels.
  • Develop and perform multi-channel content distribution plans, preferably using content pillar, lead nurturing, and account-based marketing concepts.
  • Ensure campaigns, landing pages, and other relevant channels are properly set up, implemented, and optimized.
  • Perform activities such as webinars and assist in researching and conducting presentations and content.
  • Identify and perform co-marketing initiatives with current and potential partners that support your objectives.
  • Work together with our partner agencies, e.g., growth and SEO, to create and maintain high visibility of our generated content.
  • Leverage relevant technologies to optimize lead nurturing processes, campaigns, and website experiences.
  • Analyze and report on lead generation performance and provide recommendations for improvement.
Requirements:
  • 2+ years of relevant marketing experience in demand generation, account-based marketing, marketing automation, and/or digital marketing in a B2B setting.
  • Strong experience in distributing content, email marketing, and website optimization.
  • Excellent understanding of lead generation and lead nurture processes as well as reporting on lead generation performance.
  • Proficiency in marketing automation and CRM software, such as Hubspot.
  • Strong understanding of digital marketing best practices and trends.
  • Proven ability to develop and execute successful campaigns.
Location:

Sweden or remote within Europe.

Recruitment Process:
  • Personality test and logical ability test.
  • Introduction and Culture Interview.
  • Competence Interview.
  • Business Case.

Jobylon is a modern and user-friendly hiring platform that is used by midsize and enterprise companies all over the world. Our platform helps HR, recruiters, and hiring managers streamline their recruitment processes and provides a standout candidate experience.

We are passionate about cultivating a humanized workplace on trust, empathy, and transparency. We believe that the key to success lies in people feeling safe enough to be their full selves at work.

We are looking for a creative and ambitious Demand Generation Manager to join our team and help us drive revenue growth.

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