Senior Digital Marketing Strategist

6 days ago

Stockholm, Stockholm, Sweden Precis Digital Full time
About the Role

We are seeking a highly skilled Senior Media Specialist to join our team at Precis Digital. As a key member of our marketing team, you will be responsible for leading the tactical and operational management of one or more digital marketing channels.

Key Responsibilities
  • Channel Management
    • Lead the setup, optimization, and performance analysis of digital marketing campaigns across various channels.
    • Develop and implement strategies to enhance campaign effectiveness and meet client Key Performance Indicators (KPIs).
  • Testing and Optimization
    • Conduct advanced testing and optimization initiatives within digital marketing channels to improve campaign performance.
    • Apply deep expertise to enhance campaign effectiveness and meet client KPIs.
  • Channel Analysis and Audits
    • Conduct in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics.
  • Tool Integration and Innovation
    • Advocate for and integrate innovative tools and technologies to enhance operational efficiency and improve campaign results.
  • Client Communication and Strategy
    • Provide clients with concise, actionable recommendations based on data-driven insights, guiding strategic decisions.
  • Collaboration and Knowledge Sharing
    • Collaborate with relevant platform representatives and internal colleagues to stay ahead of emerging features and best practices.
    • Promote a collaborative environment, leading by example in integrating channel-specific insights with cross-functional team efforts.
    • Facilitate knowledge sharing and mentor junior specialists, providing guidance on channel-specific tactics and fostering an environment of continuous learning.
    Requirements
    • 4+ years of experience in the digital marketing ecosystem.
    • Comprehensive hands-on experience and technical knowledge in at least one key marketing channel (paid social, search, or programmatic), and extensive understanding of others and how they integrate with the overall marketing strategies.
    • Ability to analyze and interpret data across both marketing and analytics platforms (e.g., GA4) and use insights to drive continuous optimization and achieve better outcomes.
    • Familiarity with data visualization tools (e.g., Looker Studio) and ability to present insights in an engaging and understandable manner.
    • Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost campaign effectiveness.
    • Proficient in communicating complex ideas clearly in presentations and collaborative discussions.
    • Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team.
    About Precis Digital

Precis Digital is a company that values collaboration, trust, and innovation. We offer a diverse environment with a high focus on inclusion and belonging. Our team is committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences, or perspectives.

We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly. We offer a range of benefits, including an intense learning environment, transparent salary setting, 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme, and key insurance.

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