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Digital Marketing Strategist

2 months ago

Stockholm, Stockholm, Sweden GANT Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at GANT. As an Online Marketing Specialist, you will play a crucial role in aligning media buying activities with key performance indicators (KPIs) such as new customer acquisition (NCA), revenue, ROAS/CoS, CAC, traffic, and brand awareness.

Key Responsibilities
  • Media Buying Alignment: Align media buying activities with KPIs such as NCA, revenue, and brand awareness.
  • Brand Activity Optimization: Optimize mid-funnel and upper-funnel brand activities for reach and traffic.
  • Campaign Setup and Optimization: Set up and optimize campaigns using Meta Ads Manager and Smartly.
  • Brand Lift and Incrementality Testing: Conduct brand lift and incrementality testing using platform tools.
  • Marketing Technology Development: Identify and develop marketing technologies for social channels.
  • Data-Driven Decision Making: Use data and insights to test and scale new growth strategies.
Requirements
  • Experience: 1-2 years of experience in social media marketing, preferably within an agency setting.
  • Ad Campaign Management: Proficient in managing ad campaigns using Smartly or Meta (Facebook, Instagram).
  • Analytics and Feed Management: Hands-on experience with Google Analytics, and feed management (e.g., Channable, ChannelAdvisor, Productsup).
  • Organizational and Analytical Skills: Strong organizational and analytical abilities.
  • Metrics Interpretation: Ability to understand and interpret metrics effectively.
  • Flexibility and Pragmatism: Flexible and pragmatic in a dynamic work environment.
Bonus Points
  • Additional Social Media Platforms: Experience with additional social media platforms (e.g., TikTok, Pinterest).
  • Retail Marketing Operations: Familiarity with retail marketing operations, particularly Zalando (ZMS).
  • Education: BSc/BA in a technical, business, or marketing-related field.