Director of Product and Market Development

1 day ago


Stockholm, Stockholm, Sweden TN Sweden Full time

Sinch is a Customer Communication Cloud company looking for a Director of Market & Solution Strategy to join our growing global Product & Partner marketing team.

This is a strategic role that requires a commercially and business-focused product marketer with a visionary and strategic mindset. You will report directly to the SVP of Product & Partner Marketing and be responsible for building this function and team from the ground up.

Your main objectives will be to shape and execute Sinch's market approach and positioning. As the Director, you will build out and lead a team of analysts and practitioners to develop a profound understanding of our market dynamics and buyer behaviors.

The ideal candidate will have extensive experience in market strategy, product marketing, or a related field within the technology or communications industry.

Key responsibilities include:

  • Leading comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Defining and refining market segmentation and buyer personas to effectively target and engage key customer segments.
  • Crafting and refining our cross-product and platform positioning.
  • Providing deep industry expertise to support go-to-market strategies and launch plans.
  • Collaborating closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.


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