Product Marketing Specialist
1 day ago
Xensam is a pioneering force in the Software Asset Management (SAM) industry, leveraging cutting-edge technology to revolutionize how businesses manage their software assets. Our innovative platform empowers organizations to optimize their asset management processes, ensuring seamless integration with their existing infrastructure.
Job Description:
The Product Marketing Lead at Xensam will be responsible for crafting compelling narratives that transform complex technical concepts into business value propositions. As the guardian of our product positioning, you will work closely with the marketing and R&D teams to ensure consistent messaging across all channels. Your role will involve driving product launch campaigns, creating engaging content, and conducting market research to shape our narrative.
Key Responsibilities:
- Guard our product positioning to ensure consistent messaging in collaboration with R&D and marketing teams.
- Craft compelling content that transforms technical features into business value.
- Drive product launch campaigns and regular release communications across multiple channels.
- Design lifecycle marketing messages within product notifications and communications.
- Conduct market research and customer interviews to shape our narrative.
- Transform technical documentation into customer-friendly communications.
- Co-create brand awareness campaigns for product positioning.
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