H&M Community Engagement Specialist

4 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

At H&M Group, we are committed to creating a diverse and inclusive environment where everyone feels welcome.

Job Description

The successful candidate will be responsible for fostering meaningful connections with our audiences across social & digital channels. As the brand's voice in the overall social conversation, you will ensure our tonality is consistent, relevant, engaging and aligned with the brand while driving engagement and audience growth.

Your key responsibilities will include:

  • Community Engagement

You will build, nurture and engage the brand's online community through authentic and meaningful interactions. Manage day-to-day conversations across social media platforms and other digital channels ensuring timely and consistent responses to audience queries and comments.

  • Social Listening & Actions

Actively monitor the wider social conversation to identify opportunities for the brand to engage or respond. This includes trending topics, mentions by influential accounts, or relevant cultural moments. Suggest relevant opportunities for the brand to take action on.

  • Content & Communication

Ensure all communication aligns with the brand identity, voice and guidelines. Act as the voice of the community within the organization providing feedback and insights to relevant teams.

  • Insights & Optimization

Leverage sentiment analysis tools to monitor community engagement and refine interaction strategies. Stay updated on social trends, platform updates and audience behaviors to adapt engagement strategies and maintain relevance.

  • Collaboration & Coordination

Work closely with creative, customer service and other cross-functional teams to ensure consistent messaging and a seamless customer experience. Coordinate with internal teams to address community concerns escalating issues as needed for resolution.

  • Innovation & Growth

Contribute to the brand's step-change in social-first marketing by fostering a growth-oriented innovative mindset within the team. Identify opportunities to strengthen community relationships and drive loyalty through creative and impactful initiatives.



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