Senior Social Media Creative Lead H&M

3 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time
Job Description

As our Senior Social Media Creative Lead, you will play a vital role in shaping the creative expression of H&M on social/branded channels. This position requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences.

Responsibilities
  1. Lead concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric.
  2. Oversee and coach social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.
  3. Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant.


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