Brand Performance Analyst

3 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

Key Responsibilities

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The Social Media Analyst at H&M Group will be responsible for:

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  • \
  • Analyzing social media performance metrics to identify opportunities and challenges\
  • Developing frameworks for reporting on KPIs like reach, engagement, and audience growth\
  • Identifying and integrating trends into social media strategies\
  • Optimizing platform performance and aligning with updated algorithms\
  • Improving operational efficiency and adoption of best practices\
  • Acting as the central point of contact for social media analytics and providing data and insights needed to refine creative strategies\
  • Working closely with cross-functional teams to align social media efforts with broader brand goals and data strategies\

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