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Loyalty Program Manager
7 hours ago
We are seeking a skilled Customer Experience Strategist to join our team at H&M Group.
About the RoleAs a Customer Experience Strategist, you will play a key role in driving customer loyalty and engagement through strategic CRM initiatives.
- Leverage customer data to drive informed decision-making.
- Develop a clear customer data strategy supporting segmentation and product categories.
- Collaborate with marketing to ensure strong and inspirational communication.
This role involves:
- Setting clear milestones for different relationship phases.
- Defining ROI KPIs for both paid and owned channels.
- Leading a team of 16, including Loyalty Business Experts, Email and Push Specialists, and a CRM team.
To be successful in this role, you must have:
- Proven experience in running a global loyalty program and CRM department.
- Digital and technical savvy.
- Extensive marketing experience.
We offer attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all H&M Group brands.
- H&M Incentive Program – HIP.
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