Loyalty Program Manager

7 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time
Customer Experience Strategist

We are seeking a skilled Customer Experience Strategist to join our team at H&M Group.

About the Role

As a Customer Experience Strategist, you will play a key role in driving customer loyalty and engagement through strategic CRM initiatives.

  1. Leverage customer data to drive informed decision-making.
  2. Develop a clear customer data strategy supporting segmentation and product categories.
  3. Collaborate with marketing to ensure strong and inspirational communication.

This role involves:

  • Setting clear milestones for different relationship phases.
  • Defining ROI KPIs for both paid and owned channels.
  • Leading a team of 16, including Loyalty Business Experts, Email and Push Specialists, and a CRM team.
Requirements

To be successful in this role, you must have:

  1. Proven experience in running a global loyalty program and CRM department.
  2. Digital and technical savvy.
  3. Extensive marketing experience.
Benefits

We offer attractive benefits with extensive development opportunities around the globe.

  • 25% Staff discount on all H&M Group brands.
  • H&M Incentive Program – HIP.


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