Global Loyalty Leader

8 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

H&M Group is a global leader in fashion, driven by a passion for sustainable solutions. We strive to liberate fashion for the many, prioritizing our customers at every decision.

As our Global Loyalty Leader, you will spearhead a dynamic team of professionals responsible for crafting customer experiences that drive loyalty and engagement. You will be pivotal in shaping strategic CRM initiatives, leveraging data-driven insights to inform decision-making.

  • Develop and execute a comprehensive loyalty strategy, focusing on clear milestones, ROI KPIs, and customer goals.
  • Lead a high-performing team of 16 individuals, including Loyalty Business Experts, Email and Push Specialists, and a CRM team. Foster personal and professional growth within the team.
  • Harness customer data to drive informed decisions and understand trends. Develop a clear customer data strategy, collaborating with the Future Commerce team to ensure a robust tech foundation.
  • Collaborate across departments to ensure seamless communication and regional execution excellence. Work closely with Sales to develop trigger strategies and maintain cost control.
  • Establish a technical roadmap in collaboration with the value stream, ensuring future-proof solutions and maintaining cost control over the loyalty program.


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