Customer Loyalty Strategist

11 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

About Equality & Diversity

We value diversity and inclusion and aim to create an inclusive and supportive work environment.

We're an Equal Opportunity Employer, making all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender identity, gender expression, sexual orientation, disability, marital status, or any other characteristic protected by law.

We strive to create a workplace where everyone feels valued and respected.

Job Overview:

This role is crucial to supporting our growth and development in the Nordic countries and internationally. You'll be part of driving positive change, fighting food waste, and reducing our climate footprint.

You'll work closely with our Nordic Merchandising team, reporting to the Head of Merchandising. The team operates in an agile environment, and you'll have the opportunity to influence our working methods and written communication.

Main Responsibilities:
  • You will maximise the potential of our current CRM system.
  • You will design and implement direct email marketing campaigns in collaboration with the merchandising team.
  • You will plan and execute CRM strategies to enhance customer retention, loyalty, and engagement.
  • You will analyse customer data to create highly personalised campaigns and segments.
  • You will conceptualise, create, and develop life cycle flows in conjunction with our global CRM team.
  • You will build campaigns and automation to strengthen customer loyalty and maximise customer lifetime value.
  • You will regularly conduct A/B tests and analyse results with the global CRM team, as well as general newsletter and email campaign performance, optimising our flows, campaigns, and offers based on data.
  • You will support the implementation of additional direct sales channels and be responsible for their operational execution (web push, SMS, etc.).
Required Skills and Qualifications:
  • At least two years of experience in direct sales, CRM, or email marketing, including prior experience working with CRM systems.
  • Experience in either e-commerce, retail, or B2C marketing, preferably within FMCG.
  • Confidence in developing our email channel as a sales and reactivation channel: you're always open to new ideas and approaches.
  • Familiarity with classic email marketing KPIs, margin, average order value, and conversion rate.
  • An eye for detail and a desire to test and optimise things.
  • A hands-on mentality, well-organised, structured, and able to keep track of complex automations and email flows.
  • A strong analytical approach: you prefer making decisions based on data but never forget the customer's point of view.
  • Fluency in Swedish and English; knowledge of other languages such as Finnish or Danish is a plus.


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