Customer Data Insights Expert

11 hours ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gruppe Full time
Key Responsibilities
  • Develop and implement a global loyalty strategy with clear milestones and ROI metrics for paid and owned channels.
  • Lead a team of 16, including Loyalty Business Experts, Email and Push Specialists, and CRM specialists. Foster personal and professional growth within the team.
  • Utilize customer data to inform decision-making and drive business growth. Collaborate with the Future Commerce team to ensure a robust tech foundation.
  • Work with the full Marketing Department to ensure strong communication and collaboration. Develop clear onboarding and trigger strategies with Sales.
  • Maintain cost control over the loyalty program and set the technical roadmap in collaboration with the value stream.
Requirements
  • Proven experience in running global loyalty programs and CRM departments.
  • Strong digital and technical savvy.
  • Extensive marketing experience.
  • Excellent leadership and team management skills.
  • Strong analytical and data-driven decision-making abilities.


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