Global Brand Engagement Director
10 hours ago
Pernod Ricard Sweden is a leading premium spirits and wine company seeking a dynamic Trade Activation and Advocacy Manager to drive engagement for iconic brands in the On-Trade channel.
This opportunity involves planning and executing On-Trade marketing initiatives, managing brand education programs, and leading a team of passionate Spirits Brand Ambassadors. You will play a pivotal role in increasing the visibility and advocacy of Pernod Ricard's portfolio in the On-Trade channel.
About the Position- Strategic Planning: Develop and implement comprehensive On-Trade brand activation strategies, optimizing brand presence and driving sales growth.
- Team Leadership: Coach and develop a team of Brand Ambassadors, fostering collaboration, and setting clear objectives to achieve business goals.
- Competitive Intelligence: Monitor competitors' activities, identifying opportunities to strengthen our competitive edge and stay ahead in the market.
- Cross-Functional Collaboration: Work closely with Marketing and Sales teams to create synergies across the Nordic region, optimizing resources and developing shared tools like catalogues and menu materials.
As a key member of our team, you will be responsible for creating engaging experiences that resonate with customers, build brand loyalty, and drive business results.
About YouWe are looking for a proactive leader with a strategic mindset, excellent organizational skills, and a passion for building relationships, driving results, and taking ownership of projects in a fast-paced environment.
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Senior Director of Brand Engagement
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