Global Loyalty Director

7 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time
About H&M Group

H&M Group is a global company of strong fashion brands and ventures.

We aim to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. Our goal is to liberate fashion for the many, and our customers are at the heart of every decision we make.

Job Description

As a Global Loyalty Director at H&M Group, you will lead a dynamic team responsible for driving customer loyalty and engagement through strategic CRM initiatives.

  1. Leverage Customer Data to drive educated decision-making and understand trends.
  2. Develop a Clear Customer Data Strategy supporting segmentation and product categories.
  3. Collaborate with Marketing to ensure strong and inspirational communication.

This role involves:

  • Setting clear milestones for different relationship phases.
  • Defining ROI KPIs for both paid and owned channels.
  • Leading a team of 16, including Loyalty Business Experts, Email and Push Specialists, and a CRM team.
Requirements

To be successful in this role, you must have:

  1. Proven experience in running a global loyalty program and CRM department.
  2. Digital and technical savvy.
  3. Extensive marketing experience.
Benefits

We offer attractive benefits with extensive development opportunities around the globe.

  • 25% Staff discount on all H&M Group brands.
  • H&M Incentive Program – HIP.


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