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Customer Experience Strategist
3 hours ago
The Global Loyalty Director at H&M Group is responsible for developing and executing strategic plans to drive customer loyalty and engagement.
About the RoleKey responsibilities include:
- Leveraging customer data to inform business decisions.
- Developing a clear customer data strategy supporting segmentation and product categories.
- Collaborating with the marketing department to ensure strong and inspirational communication.
You will:
- Set clear milestones for different relationship phases.
- Define ROI KPIs for both paid and owned channels.
To succeed in this role, you must possess:
- Proven experience in running a global loyalty program and CRM department.
- Digital and technical savvy.
- Extensive marketing experience.
We provide attractive benefits with extensive development opportunities around the globe.
- Staff discount on all H&M Group brands.
- H&M Incentive Program – HIP.
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