Social Media Engagement Specialist
12 hours ago
H&M is a leading fashion retailer with a strong presence in over 70 markets worldwide. Our mission is to provide quality fashion at affordable prices, while also promoting sustainability and inclusivity.
Job Summary
We are seeking a talented Community Manager to join our marketing team and help us build and engage our online community. As a Community Manager, you will be responsible for developing and implementing strategies to grow and nurture our online community, while ensuring consistency in our brand voice and messaging across all digital channels.
Main Responsibilities
- Foster meaningful connections with our audiences across social & digital channels.
- Act as the brand's voice in the overall social conversation and ensure our tonality is consistent, relevant, engaging and aligned with the brand.
- Develop and implement strategies to drive engagement and audience growth.
- Work closely with cross-functional teams to ensure community management is in line with corporate guidelines, customer service, etc.
- Monitor and analyze community engagement metrics to inform future strategies.
Qualifications
- 3+ years experience managing online/social communities preferably within a global brand context.
- Creative ability to set the right tonality that presents the brand in an engaging and relevant way.
- Ability to manage multi-platform engagement, ensuring consistent brand voice across.
- Strong attention to detail and ability to manage multiple tasks simultaneously and efficiently.
- Strong communicator and collaborator working closely with various teams to ensure community management is in line with corporate guidelines, customer service, etc.
- Ability to use sentiment analysis tools and AI-driven insights for monitoring community engagement.
- Growth-oriented and adaptable, staying updated with trends to support a social-first approach.
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