Social Media Insights Specialist

11 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

Job Overview

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The Social Media Analyst role at H&M Group involves strategic and operational aspects, focusing on empowering the social media team with insights, tools, and frameworks to enhance content performance and drive growth across platforms.

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This includes analyzing social media performance metrics, developing frameworks for reporting on KPIs, identifying and integrating trends into social media strategies, optimizing platform performance, and improving operational efficiency.

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Our ideal candidate has expertise in trend scouting and predictive tools, a deep understanding of social platforms and their unique functions, and the ability to integrate advanced analytics and insights into the creative process.

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About Us

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H&M Group takes pride in its history of making fashion accessible to everyone and aims to always offer fashion and quality at a great price in a sustainable way.



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