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Channel Marketing Lead for Samsung
2 months ago
We are seeking a highly skilled Channel Marketing Lead to join our team at Samsung. As a Channel Marketing Lead, you will play a crucial role in driving sales growth and optimizing Samsung's brand presence with resellers and customers.
Key Responsibilities- Create marketing business plans with key partners and Key Account Managers for selected customers.
- Optimize Samsung's brand presence with resellers, including ATL, BTL, CRM, homepage, and in-store promotions.
- Develop marketing business plans with key operators and customers, including yearly, quarterly, and monthly activation planning.
- Understand business strategies for given customers and operators, as well as key consumer and shopper strategies.
- Work with sales teams to set omni-channel strategies and secure the best presence and mix of activation for given product groups and customers.
- Plan and execute fixed installations and secure share of voice for branded retail, as well as ROI.
- Collaborate with MX teams to organize and execute work needed to reach existing and new customers.
- University degree in marketing and communication.
- Fluent in Swedish and English, both verbally and written.
- Minimum 3 years of experience in Customer/Channel Marketing roles, measured on sell-out growth.
- Media and customer campaign planning experience.
- B2C experience is a merit.
- Customer joint sell-out 360 planning, execution, and review.
- Customer channel integration and sales maximization.
- ROI understanding.
- Experience from the local media landscape.
- Understanding of local consumer journey and traffic generation/conversion-driven marketing experience.
- Branded Retail development experience.
Samsung is a highly dynamic company in a fast-moving industry, offering many opportunities to grow and develop. We are a multicultural company with people from all over the world, and we value our diverse team and the unique perspectives they bring.
We are committed to innovation and addressing some of the issues that society faces in the Nordics. Our technology can be a force for good, and we are passionate about making a positive impact.