
Commercial Channel Business Lead
4 days ago
Qualcomm is seeking a seasoned Commercial Channel GTM Manager to develop strategic marketing programs and plans that drive market awareness, preference, and demand for Snapdragon-based compute devices in the Commercial Channel.
Responsibilities:- Partner Management:
- Develop and execute quarterly GTM plans in collaboration with Commercial Channel Partners and Account Management teams.
- Engage with Partners' Marketing, OEM, and PAMs to foster and expand relationships.
- Articulate the Snapdragon value proposition to Partners' Marketing & Partner Management organizations.
- Ensure compliance with Qualcomm brand guidelines and GTM messaging through Partner asset approval process.
- OEM Collaboration:
- Drive cross-functional collaboration to strengthen OEM partnerships at country level and ensure alignment on regional GTM activities.
- Build relationships with Partner OEM managers to ensure cohesive communication and alignment between Channel Partners, Qualcomm, and OEMs.
- Identify opportunities to leverage OEM relationships and gain regional insights on products and markets.
- Contribute to strengthening OEM partnerships by identifying cross-collaboration activities.
- Regional Focus:
- Collaborate with HQ Product and Partner Marketing teams and regional Account Management teams to develop comprehensive GTM plans.
- Regularly update WW and regional leadership teams on Partner GTM plans and success metrics.
- Work with regional Account Teams to prioritize partnerships based on defined targets and align GTM plans to strategic focus.
- Establish and maintain strong networks within HQ Business, Marketing, PR, Social, Digital, Channel Training, and Brand teams.
- Oversee and report on end-to-end GTM performance KPIs and metrics contributing to global commercial channel organization performance.
- Campaign Development:
- Design and implement marketing campaigns, strategies, and tactics to promote sellout of Windows on Snapdragon-based devices.
- Identify key verticals, target audiences, and KPIs for each campaign to track and measure success.
- Collaborate with Channel Partners to analyze sales funnel and lead qualification flow.
- Monitor and report on post-campaign metrics from Channel Partners to evaluate performance of spend.
- Event Planning:
- Collaborate with Channel Partners and OEMs to identify tradeshows and customer-facing events that resonate with their audience.
- Develop comprehensive event plan in collaboration with Channel Marketing teams and agency.
- Coordinate with Qualcomm Marketing and PDM teams to integrate relevant Qualcomm content for presentations.
- Host pre-event kick-offs and post-event debriefs, and report on post-event metrics to track ROI.
- 8+ years Commercial Channel GTM and Marketing experience in tech companies.
- Strong understanding of how Commercial Channel and OEMs operate and sell.
- Experience in negotiating and managing MDF Programs.
- Expertise in developing and executing Commercial and Channel programs to drive customers down the funnel.
- Excellent analytical and project management skills.
- Strong ability to communicate and evangelize both internally and externally.
- Proven experience in working on new projects and establishing new ways of working.
- Strong teamwork and collaboration skills.
- Experience in analyzing and reporting on effectiveness of marketing, sales enablement, and incentive programs and GTM plans.
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