GTM Director

Qualcomm is seeking a talented Commercial Channel GTM Manager to drive strategic marketing programs and plans across a select portfolio of Distributors and leading Channel Partners.

1. Partner Relationship Management:
2. Develop and execute quarterly GTM plans in collaboration with Commercial Channel Partners and Account Management teams.
3. Engage with Partners' Marketing, OEM, and PAMs to build strong relationships.
4. Articulate the Snapdragon value proposition to Partners' Marketing & Partner Management organizations.
5. Ensure compliance with Qualcomm brand guidelines and GTM messaging through Partner asset approval process.

1. OEM Partnership:
2. Drive cross-functional collaboration to strengthen OEM partnerships at country level and ensure alignment on regional GTM activities.
3. Build relationships with Partner OEM managers to ensure cohesive communication and alignment between Channel Partners, Qualcomm, and OEMs.
4. Identify opportunities to leverage OEM relationships and gain regional insights on products and markets.

1. Regional Focus:
2. Collaborate with HQ Product and Partner Marketing teams and regional Account Management teams to develop comprehensive GTM plans.
3. Regularly update WW and regional leadership teams on Partner GTM plans and success metrics.
4. Work with regional Account Teams to prioritize partnerships based on defined targets and align GTM plans to strategic focus.
5. Establish and maintain strong networks within HQ Business, Marketing, PR, Social, Digital, Channel Training, and Brand teams.
6. Oversee and report on end-to-end GTM performance KPIs and metrics contributing to global commercial channel organization performance.

1. Campaign Management:
2. Design and implement marketing campaigns, strategies, and tactics to promote sellout of Windows on Snapdragon-based devices.
3. Identify key verticals, target audiences, and KPIs for each campaign to track and measure success.
4. Collaborate with Channel Partners to analyze sales funnel and lead qualification flow.
5. Monitor and report on post-campaign metrics from Channel Partners to evaluate performance of spend.

1. Event Planning:
2. Collaborate with Channel Partners and OEMs to identify tradeshows and customer-facing events that resonate with their audience.
3. Develop comprehensive event plan in collaboration with Channel Marketing teams and agency.
4. Coordinate with Qualcomm Marketing and PDM teams to integrate relevant Qualcomm content for presentations.
5. Host pre-event kick-offs and post-event debriefs, and report on post-event metrics to track ROI.

1. 8+ years Commercial Channel GTM and Marketing experience in tech companies.
2. Strong understanding of how Commercial Channel and OEMs operate and sell.
3. Experience in negotiating and managing MDF Programs.
4. Expertise in developing and executing Commercial and Channel programs to drive customers down the funnel.
5. Excellent analytical and project management skills.
6. Strong ability to communicate and evangelize both internally and externally.
7. Proven experience in working on new projects and establishing new ways of working.
8. Strong teamwork and collaboration skills.
9. Experience in analyzing and reporting on effectiveness of marketing, sales enablement, and incentive programs and GTM plans.