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CRM Specialist
2 months ago
We are seeking a highly skilled CRM Specialist to join our team at Kry Primärvård AB. As a CRM Specialist, you will play a pivotal role in developing and executing CRM activities across our France and UK markets.
Key Responsibilities- Develop and execute CRM strategy to drive customer engagement and loyalty
- Coordinate with copywriters to create compelling content for multi-channel communications
- Plan, build, and deliver email, push notification, and in-app message campaigns using Braze
- Own and manage our weekly newsletter, including content planning, coordination, and performance monitoring
- Drive and support test-and-learn strategy to optimize CRM campaigns
- Collaborate with various business areas on project initiatives
- Manage reports and monitor campaign performance
- Work with Braze and Martech team to grow data points and leverage the tool for user touchpoints
- Assist in quality assurance for CRM campaigns
- 2-3 years of experience in CRM, building campaigns, and automations (Braze experience is an advantage)
- Good understanding of email and push marketing, CRM metrics, performance management, and testing
- Can-do attitude with high attention to detail
- Organized, able to multitask, meet deadlines, and adapt to changing environments
- Passion for making marketing communications relevant to patients
- Team player with strong communication skills
- Experience working in direct campaign set-up and management in a CRM tool
- Keen to challenge current ways of working to improve performance and increase efficiencies
- Fluent in English; Swedish and/or French is an advantage
Kry Primärvård AB is the European leader in digital healthcare, providing patients with access to healthcare services online. We combine digital with physical care, transforming how millions of patients access healthcare. Our vision is to provide great healthcare for everyone, and we are committed to creating an inclusive environment where all employees can truly belong and thrive.