Global Loyalty Manager

3 days ago


Stockholm, Stockholm, Sweden H&M group Full time
Job Description

We are seeking a visionary leader to drive customer loyalty and engagement through strategic CRM initiatives at H&M Group.

  • Develop and implement a global loyalty strategy with clear milestones for different relationship phases, defining ROI KPIs for both paid and owned channels, and setting customer goals, including new customer acquisition and lifecycle management.
  • Lead a team of 16, including Loyalty Business Experts, Email and Push Analysts, and a CRM team, ensuring clear roles, responsibilities, and quarterly goals for team members, and fostering personal and professional growth within the team.
  • Utilize customer data to drive educated decision-making and understand trends, developing a clear customer data strategy supporting segmentation and product categories, and collaborating with the Future Commerce team to ensure a robust tech foundation.
  • Work with the full Marketing Department to ensure strong and inspirational communication, collaborating with Sales to develop clear onboarding and trigger strategies, and ensuring regional execution excellence with clear cost control and alignment with brand identity.


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