Global Loyalty and Engagement Lead

5 days ago


Stockholm, Stockholm, Sweden H&M Group Full time
Company Overview
H&M Group is a global leader in the fashion industry, driven by a vision to liberate fashion for the many. We strive to create a sustainable and inclusive future through our strong fashion brands and ventures.

Job Description
We are seeking an experienced Loyalty and Engagement Lead to lead a dynamic team of professionals responsible for driving customer loyalty and engagement across the globe. As a key member of our Marketing Department, you will be responsible for developing and implementing strategic initiatives that foster a unified view of a profitable customer.

The ideal candidate will have proven experience in running global loyalty programs and CRM departments, with a strong background in digital marketing, technical savvy, and excellent leadership skills. You will be able to develop and execute strategic plans, drive data-driven decision-making, and collaborate effectively with cross-functional teams to achieve business goals.

Key Responsibilities
  • Develop and implement a global loyalty strategy with clear milestones and ROI KPIs.
  • Lead a team of 16, including Loyalty Business Experts, Email and Push Specialists, and a CRM team.
  • Utilize customer data to drive educated decision-making and understand trends.
  • Collaborate with the Future Commerce team to ensure a robust tech foundation.
  • Create clear consumer journeys to maximize organic traffic and sales.

Requirements
To succeed in this role, you will need:
  • Proven experience in running global loyalty programs and CRM departments.
  • Strong digital and technical savvy.
  • Excellent leadership and team management skills.
  • Strong analytical and data-driven decision-making abilities.

Benefits
We offer our employees attractive benefits, including:
  • 25% staff discount on all H&M Group brands.
  • H&M Incentive Program – HIP.

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