Regional Marketing Director Nordic Region

5 hours ago


Stockholm, Stockholm, Sweden efficy Full time
The Role
  • Develop a Nordic marketing plan: Identify and segment the target audience in the Nordic region and develop marketing campaigns that effectively reach and engage with them
  • Build and maintain the company's brand image and reputation in the Nordics, ensuring that it resonates with the local culture, values, and is consistent across all marketing channels
  • Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments
  • Own the overall responsibility for planning and executing a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g. content marketing, local events (e.g. conferences, webinars, online Meetup/Round Table)
  • Assess marketing activities utilizing the Central MKT KPI dashboard and track, measure, report and improve ROI on a continuous basis
  • Work with data
  • Manage the Nordic marketing budget and allocate resources for various marketing activities to ensure the best ROI
  • Manage the company's reputation and build positive relationships with key influencers and media outlets in the region


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