
Enterprise Automation Strategist
4 days ago
Mentimeter is an engagement tool with a clear goal in mind: to turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage, and become more productive.
We truly believe that you achieve the best results by doing things together. Successful leaders need to adopt a curious and collaborative mindset to get there.
The RoleWe are seeking a highly skilled Marketing Automation Specialist with a strong focus on Enterprise customers to join our Lifecycle Marketing team.
In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion.
You will play a pivotal role in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless and impactful customer journeys.
This is a highly collaborative role that has an impact on Mentimeter's enterprise growth, working at the intersection of product-led growth and account-based marketing.
Key Responsibilities- Collaborate within the marketing, product, and sales teams to design automated communication programs aligned with our enterprise strategy.
- Develop personalized campaigns and communication programs to engage and convert enterprise accounts.
- Partner with marketing, sales, and product teams to align account-based marketing initiatives and ensure consistent, personalized communication strategies across the user and customer journey.
- Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
- Use A/B testing and data analysis to refine workflows, improve engagement, and increase conversions within enterprise accounts.
This role reports to our Lifecycle Marketing Manager.
Requirements- You bring at least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
- You have expertise with marketing automation platforms, such as Braze. Experience with Hubspot or Iterable is also valuable.
- You excel in designing and optimizing campaigns and communication programs for enterprise accounts, with familiarity in lead nurturing and account-based marketing (ABM) strategies.
- You are data-driven, with strong skills in analyzing results, measuring campaign effectiveness, and using insights to drive continuous improvement.
- A strong collaborator, you have proven experience working with sales and marketing teams to align automation strategies and enhance account journeys.
We encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people.
To give everyone a voice, we need to be as diverse as our users.
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