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Marketing Automation Manager

1 month ago

Stockholm, Stockholm, Sweden Mentimeter AB (publ) Full time
Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you'll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

The role

We're looking for a Marketing Automation Manager with a strong focus on Enterprise customers to join our Lifecycle Marketing team. In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption and expansion. You'll play a pivotal role in aligning marketing automation strategies with marketing, sales and product teams, creating seamless and impactful customer journeys.

This is a highly collaborative role that has an impact on Mentimeter's enterprise growth, working at the intersection of product-led growth and account-based marketing.

What you will do

- Enterprise account journeys: Collaborate within the marketing, product and sales teams to design automated communication programs aligned with our enterprise strategy, guiding enterprise accounts through the customer journey.
- Campaigns and automated communication programs: Develop personalized campaigns and communication programs—focusing on email, in-app messaging, and other channels—to engage and convert enterprise accounts.
- Cross-functional alignment: Partner with marketing, sales and product teams to align account-based marketing initiatives and ensure consistent, personalized communication strategies across the user and customer journey.
- Lead activation: Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
- Optimization and experimentation: Use A/B testing and data analysis to refine workflows, improve engagement, and increase conversions within enterprise accounts.
- Data management: Ensure accurate tracking, data hygiene, and trigger setup, bridging marketing automation workflows between Braze and Salesforce.

This role reports to our Lifecycle Marketing Manager.

Who you are

- You bring at least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS
- You have expertise with marketing automation platforms, such as Braze that we are using. Having worked with i.e Hubspot, Iterable is also valuable. Experience using analytics tools (e.g., Mixpanel, Looker).
- You excel in designing and optimizing campaigns and communication programs for enterprise accounts, with familiarity in lead nurturing and account-based marketing (ABM) strategies.
- You are data-driven, with strong skills in analyzing results, measuring campaign effectiveness, and using insights to drive continuous improvement.
- A strong collaborator, you have proven experience working with sales and marketing teams to align automation strategies and enhance account journeys.
- You are skilled in driving, participating in, and contributing to cross-functional projects related to user and customer journeys.
- You thrive in a fast-paced, cross-functional environment, demonstrating proactivity, excellent organizational skills, and attention to detail.
- You understand product-led growth models and have a solid grasp of enterprise customer journeys.

You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts over 50 different nationalities

Please note that this role will have its base in our Stockholm office and is primarily an onsite role, with the opportunity to work from home twice per week.

What Mentimeter can offer

At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It's not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

Culture at Mentimeter

At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.

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