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Marketing Automation Strategist

7 days ago

Stockholm, Stockholm, Sweden Marshall Group Full time

About Marshall Group

Marshall Group is a leading audio, tech, and design powerhouse that unites musicians and music lovers through innovative products. With over 60 years of experience, we've built a strong brand presence in over 90 markets worldwide.

We're seeking a skilled CRM & Marketing Automation Specialist to join our Experience team. As a natural communicator with great organizational skills, you'll thrive in a fast-paced environment. You'll be responsible for building, maintaining, and improving customer journeys across various channels, including email, personalization, and push notifications.

Key Responsibilities:

  • Develop and optimize customer journeys to ensure a seamless brand experience.
  • Coordinate assets and execute daily CRM operations.
  • Analyze results and provide insights to drive improvements.
  • Execute A/B tests and implement necessary changes.

Requirements:

  • 2+ years of experience working operationally with CRM and email marketing on global markets.
  • Proficiency in a CRM tool such as Voyado, Braze, or similar.
  • Strong organizational and analytical skills, with a passion for data-driven decision making.