Senior Marketing Automation Specialist
4 days ago
**About the Role**
Schibsted Marketplaces is seeking a highly skilled Marketing Automation Manager to join our dynamic User Engagement Team. As a key member of our team, you will be responsible for driving marketing automation strategies that enhance user engagement and business growth across multiple verticals.
**Key Responsibilities:**
- Own and drive marketing automation strategies for the Nordic Mobility vertical, working closely with stakeholders to optimize marketing automation initiatives.
- Communicate and collaborate closely with the Vertical marketing squad and the Vertical product and tech teams to define marketing automation needs and support implementation.
- Develop and execute scalable marketing automation strategies across multiple markets, focused on finding solutions even when things are not set in stone.
**Requirements:**
- Solid experience working with CRM/Marketing Automation platforms, defining data needs, product requirements, and business cases for multi-channel marketing automation.
- Familiarity with data flows needed to build data-driven marketing automation solutions, with continuous analysis and experimentation.
- Experience in Braze, our main B2C user engagement platform, is a big plus.
- Confident communication in English, comfortable working with multiple stakeholders across different teams and countries.
- Thriving in a collaborative and knowledge-sharing team culture, able to take ownership of your vertical and ensure marketing automation initiatives align with business goals.
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