Creative Strategist for a Data-Driven marketing Agency

3 days ago

Stockholm, Stockholm, Sweden Twigeo Full time

Creative Strategist for a Data-Driven marketing Agency (Freelance)

About Us
At Twigeo, we're on a mission to craft innovative and impactful digital marketing campaigns that connect brands with their audiences. With a growth-driven mindset we thrive at the intersection of creativity and strategy, delivering measurable results while pushing the boundaries of what's possible.

The Opportunity
Are you a creative thinker with a strategic mindset and a passion for data-driven marketing? As a Freelance Creative Strategist at Twigeo, you'll be at the heart of our campaigns, shaping their direction and success. Collaborate with cross-functional teams to develop innovative strategies, interpret data, and transform insights into compelling creative concepts that captivate audiences and drive results.The assignment is for six months, with a start date as soon as possible.

Expectations of a Creative Strategist at Twigeo

  • Develop creative strategies by leveraging research, insights, and learnings to drive impactful campaigns and initiatives.

  • Understand client objectives, goals, and budget allocations to help determine asset scope, prioritization, and deliverables.

  • Provide valuable input in the creative process by contributing to the development of directions, concepts, and innovative ideas.

  • Analyze and translate data to identify patterns that enhance and support creative outputs.

  • Use data to form and test hypotheses, ensuring campaigns are informed by measurable insights.

  • Stay on the pulse of creative trends, platforms, and best practices, bringing fresh ideas and strategic thinking to the table.

Your Skills

  • Research & Insights. Gather, analyze, and distill research from various sources – market trends, audience data, competitor analysis, and campaign performance to uncover actionable insights. Translate findings into strategic recommendations that guide creative development and optimization.

  • Collaboration. Work closely with creatives and cross-functional teams (marketing, sales, analytics) to ensure cohesive strategy implementation.

  • Client Interaction. Engage with clients to understand their needs and translate them into effective creative strategies (if applicable). Define strategic routes and PoV on what to do next.

  • Creative Briefing. Translate insights into clear, inspiring briefs that equip designers and content creators with the right challenges and context to spark ideas.

  • Collaboration. Collaborate with designers, content creators and other stakeholders to produce engaging and relevant content and ads.

  • Insight & Recommendations. Analyze campaign performance, providing insights and recommendations for optimization.

  • Presentation skills. Articulate complex strategies and creative concepts clearly to diverse audiences as needed. Employ visual storytelling to bring ideas to life and secure stakeholder buy-in.

What You'll Bring

  • 3+ years of experience in a creative or strategic role within a marketing agency.

  • Strong knowledge of digital marketing channels and performance-driven campaigns.

  • Analytical skills to interpret data and deliver actionable insights.

  • Exceptional communication skills to articulate research findings and strategic directions clearly to clients and teams.

  • A collaborative approach to bringing creative strategies to life with design and content teams.

  • Familiarity with digital marketing KPIs and industry jargon.

  • Knowledge of Figma, Google Slides, and the ability to comfortably use tools that support research and strategy.

Why Join Twigeo?

  • Work with a dynamic team passionate about innovation and measurable impact.

  • Collaborate on campaigns for diverse clients, combining strategy and creativity.

  • Enjoy the flexibility of freelance work while contributing to exciting projects.

Apply Now
Ready to take your freelance career to the next level? Let's shape the future of digital marketing together. Apply, attaching your CV and portfolio showcasing your strategic and creative expertise.

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