Strategic Marketing Manager
5 days ago
FwB Agency is a creative full-service agency dedicated to delivering exceptional results for our clients through strategic brand development and innovative marketing solutions.
We focus on building long-term relationships with our clients, working closely with them to understand their unique needs and develop tailored strategies that drive real results.
Job Description:
- As a Senior Brand Strategist, you will lead the development and implementation of strategic brand development plans, ensuring alignment with client goals and objectives.
- You will conduct in-depth market research, target group analysis, competitive analysis, and consumer behavior research to uncover key insights and opportunities.
- You will create clear, actionable brand and campaign strategies that guide creative execution and drive results.
- You will collaborate closely with cross-functional teams to ensure strategic alignment and impactful outcomes.
- You will present strategic recommendations to clients with confidence and authority, becoming a trusted advisor.
- You will mentor and guide junior strategists, fostering a culture of learning and growth.
- You will stay ahead of industry trends and emerging technologies, constantly seeking new ways to innovate and enhance our strategic approach.
Requirements:
- 4+ years of experience in a strategic planning and/or brand strategy role within a creative agency and/or in-house team.
- Proven track record of developing and implementing successful strategic campaigns.
- Exceptional analytical and problem-solving skills, with the ability to synthesize complex information into clear insights.
- Strong understanding of brand strategy, marketing principles, and consumer behavior.
- Excellent communication and presentation skills, with the ability to articulate complex ideas in a clear and compelling manner.
- A collaborative and team-oriented approach.
- A passion for creativity and a desire to push boundaries.
What We Offer:
- A collaborative and supportive work environment.
- Opportunities to work on exciting and challenging projects for leading brands.
- Competitive salary and comprehensive benefits package.
- Professional development and growth opportunities.
- A vibrant and creative company culture.
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