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Marketing Manager

1 month ago

Stockholm, Stockholm, Sweden Puig Full time
The Opportunity

The Marketing Manager will lead the strategic development and execution of marketing initiatives across a diverse brand portfolio, ensuring alignment with global brand objectives while adapting to regional market dynamics. This role will oversee brand strategy, product launches, media planning, and cross-functional collaboration to drive brand growth and optimize presence across retail and digital channels.

What you'll get to do

Marketing Strategy & Brand Management:

•Develop and implement comprehensive marketing strategies in alignment with global objectives and regional market needs.

•Safeguard brand image by managing 360° launches and activation calendars, ensuring growth across all channels.

•Proactively identify gaps in marketing plans and propose ATL and BTL initiatives to activate brands effectively.

•Build and present strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.

•Regularly monitor market trends, competitive landscape, and sales performance to refine strategies and identify growth opportunities.

•Coordinate and deliver compelling presentations to key accounts and sales conferences.

Media Planning & Public Relations:

• Lead media strategy and planning in collaboration with the Media Agency, adapting global strategies to local markets.

•Work with media agencies to ensure the successful implementation of campaigns within budget.

•Oversee the development and execution of PR strategies in partnership with the PR Agency to drive impactful activations and campaigns.

Pricing & Performance Management:

•Provide strategic guidance on pricing to ensure competitiveness and profitability.

•Analyze brand performance metrics, identifying trends and opportunities for growth.

•Work closely with sales and retail teams to maximize brand performance across sell-in and sell-out.

Leadership & Team Development:

•Lead and mentor team members, fostering a culture of collaboration and high performance.

•Devise clear roadmaps for team members' professional development, ensuring they are equipped to succeed in their roles.

•Act as a key influencer within the organization, inspiring teams to achieve shared goals.

We'd love to meet you if you have

Experience:

• Minimum of 5 years of experience in brand management, category management, or a similar marketing role.

•Proven success in managing marketing campaigns within the luxury, FMCG, or cosmetics sectors.

•Experience in retail marketing and digital marketing is essential.

•Team management experience, including responsibility for the development of direct reports.

Languages:

•English (other Nordic languages are a plus)

Competencies:

•Strong analytical skills with the ability to interpret data to make informed decisions.

•Self-starter with exceptional organizational and multitasking abilities.

•Excellent communication and presentation skills, both verbal and written.

•Collaborative mindset with strong influencing and negotiation skills.

•Detail-oriented with a sensitivity to luxury branding.

•Capable of navigating complexity and ambiguity effectively.

A few things you'll love about us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
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