Performance Marketing Specialist

3 days ago

Stockholm, Stockholm, Sweden SCHMACK | Growth Agency ? Full time

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SCHMACK | Growth Agency is a team of Customer Experience (CX) experts based in London, Stockholm, Paris and Canary Islands. We focus on transforming customer experiences and relationships by emphasising exceptional communication in every brand interaction. Our approach blends technology and creativity to deliver seamless solutions using a diverse range of CRM tools and expert insights.

Position Overview

We are seeking a results-oriented Performance Marketing Specialist with expertise in paid digital advertising and a genuine passion for understanding audience behavior across platforms, especially post-conversion. In this role, you will drive customer acquisition, conversions, and overall business growth through strategic paid media efforts. You'll collaborate closely with our CRM specialist to leverage data-driven insights, ensuring our strategies are optimized not just for acquisition, but for post-conversion engagement and retention.

This role is ideal for someone who thrives in a fast-paced environment, enjoys working across multiple channels, and is motivated by optimising campaigns for maximum performance.

Key Responsibilities:

  • Campaign strategy and execution: Coordinate production, launch, and manage performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok) with a focus on maximising ROI.
  • TikTok expertise: Develop and execute paid advertising strategies on TikTok, tailoring campaigns to SCHMACK's clients target audiences.
  • Data-driven insights: Analyse and report on key performance metrics (e.g., CTR, CPC, CPA, ROAS) to identify opportunities for optimisation and scaling.
  • Post-conversion analysis: Work closely with the CRM Specialist to understand audience behaviour after conversion and leverage insights to enhance future campaigns.
  • Testing and optimisation: Implement A/B testing and other experiments on creatives, audience segments, and ad formats to improve performance.
  • Budget management: Monitor and optimise campaign budgets to ensure efficient spend while achieving growth goals.
  • Collaboration: Partner with internal teams (CRM, tech, content, and creative) as well as client stakeholders to align paid media campaigns with overall marketing goals.
  • Trend monitoring: Stay up to date with industry trends, platform updates, and best practices, especially for TikTok and other emerging channels.

Qualifications:

  • Need to have: Proven experience in performance marketing, managing PPC campaigns, social ads, and paid media strategies.
  • Need to have: Strong understanding of digital marketing channels (Google Ads, Facebook Ads, LinkedIn, TikTok, etc.).
  • Need to have: Strong analytical skills with the ability to interpret complex data and make informed decisions.
  • Nice to have: Demonstrated experience with TikTok as a paid advertising platform, with a keen understanding of its unique audience dynamics.
  • Nice to have: Hands-on experience with post-conversion analysis and customer journey mapping, preferably in collaboration with CRM systems.
  • Nice to have: Proficiency in using campaign management tools and platforms (e.g., Google Analytics, HubSpot, Braze, Mixpanel, Amplitude).
  • Need to have: Ability to work in a fast-paced, results-driven environment with excellent attention to detail.
  • Need to have: A collaborative mindset with a desire to work cross-functionally with content, creative, and CRM teams.

What SCHMACK offers you:

  • Competitive salary and benefits
  • An opportunity to shape the growth of a leading CX agency
  • Collaborative and dynamic work environment with passionate individuals
  • Professional development and career growth opportunities

Let's make marketing the best it could possibly be together.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

#J-18808-Ljbffr

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