Digital Marketing Strategist

24 hours ago


Stockholm, Stockholm, Sweden Bokadirekt AB Full time

Bokadirekt AB is Sweden's largest marketplace for beauty and health, connecting over 20,000 specialists.

We're looking for a Digital Marketing Strategist to play a key role in building and optimizing our marketing automation strategy from the ground up.

Key Responsibilities
  • Implement, manage, and optimize marketing automation workflows to drive engagement and conversion.
  • Collaborate with sales and marketing teams to develop lead-scoring models and audience segmentation strategies.
  • Ensure data quality and integrations between platforms like CRM and marketing automation tools.
  • Design and execute email campaigns, landing pages, and nurturing programs for B2B leads.
  • Create campaigns to drive loyalty and retention among users (B2C).
  • Analyze and act on campaign KPIs to continuously improve results.
Requirements
  • 3-5 years of experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot, Strongly preferred with experience in Customer.io).
  • A background in SaaS, especially B2B2C, is highly desirable.
  • A strong understanding of lead nurturing, lead scoring, and data-driven marketing.
  • Familiarity with CRM integrations and workflow analysis.
  • An analytical mindset and a collaborative spirit across teams (Marketing, Sales, Customer Success, Product, and Tech).


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