
Digital Engagement Strategist
7 hours ago
As a Digital Engagement Strategist at Novartis, you will play a critical role in executing and optimizing customer engagements in digital channels. The successful candidate will focus on execution of customer engagements through various digital channels, including webinars, pod, email marketing, websites and social media.
About the RoleYour Key Responsibilities:
- Digital Channel Execution: Develop and execute engaging and personalized customer engagement initiatives across digital channels, ensuring consistency with the overall marketing strategy and customer-centric approach.
- Identify and deploy outside-in based peer-to-peer content for digital interactions that is engaging and tailored to the needs of the target audience.
- Modular Content Utilization: Collaborate closely with the Marketing Manager to leverage modular content for digital initiatives, tailoring and optimizing it to suit specific digital channel needs.
- Regulatory Compliance: Ensure all digital engagement activities adhere to regulatory requirements within the pharmaceutical industry.
- Digital Technology Proficiency: Stay updated on digital marketing technologies and tools to enhance campaign effectiveness and operational efficiency.
- Customer-Centric Approach: Maintain a strong focus on customer needs and preferences, ensuring digital engagements are personalized and aligned with the customer's journey.
- Data-Driven Decision-Making: Utilize data and analytics to assess performance of digital engagement campaigns and make data-driven decisions for optimization.
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