Digital Engagement Manager

12 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

About the Job:

H&M Group is looking for a highly skilled Digital Engagement Manager to join our marketing team. The successful candidate will be responsible for developing and implementing strategies to build and engage our online community across social and digital channels.

Key Responsibilities:

  • Build and nurture our online community through authentic interactions and meaningful conversations.
  • Develop and implement content strategies that align with the brand's identity, voice, and guidelines.
  • Work closely with cross-functional teams to ensure consistent messaging and a seamless customer experience.
  • Monitor social conversations to identify opportunities for the brand to engage or respond.
  • Contribute to the brand's step-change in social-first marketing by fostering a growth-oriented mindset within the team.

Requirements:

  • 3+ years experience managing online/social communities preferably within a global brand context
  • Creative ability to set the right tonality that presents the brand in an engaging and relevant way
  • Ability to manage multi-platform engagement, ensuring consistent brand voice across
  • Strong attention to detail and ability to manage multiple tasks simultaneously and efficiently
  • Strong communicator and collaborator working closely with various teams to ensure community management is in line with corporate guidelines, customer service, etc.
  • Ability to use sentiment analysis tools and AI-driven insights for monitoring community engagement
  • Growth-oriented and adaptable, staying updated with trends to support a social-first approach.


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