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Digital Advertising Strategist
4 hours ago
The Digital Advertising Strategist will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance.
Key responsibilities include:
- Developing and implementing paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
- Identifying and leveraging new opportunities in paid media to enhance customer acquisition and brand visibility.
- Ensuring all paid media efforts are aligned with the overall marketing strategy and brand messaging.
Additional responsibilities include:
- Serving as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.
- Providing clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry. Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools is essential.
Other key skills and qualifications include:
- Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
- Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
- Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
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