Marketing Director E-Commerce

7 hours ago


Gothenburg, Västra Götaland, Sweden Vitrolife Group Full time
Job Role

We are seeking a highly experienced Senior Marketing Manager to join our team as a Global Marketing Leader.

Responsibilities
  1. Marketing Strategy Development: Develop and communicate clear, visionary marketing strategies that align with Vitrolife Group's and the Digital Solution portfolio long-term business objectives.
  2. Global Growth Initiatives: Drive global growth of the eWitness system (electronic witnessing system) and other related digital products within the IVF segment.
  3. Targeted Marketing Efforts: Develop target-specific product positioning, value proposition, and assertive key messaging to differentiate the digital portfolio in the market.
  4. Team Collaboration: Collaborate with the product management team, global marketing team, and training & education team to create sales tools, promotional materials, and customer training programs.
  5. Market Analysis: Understand the competitive market, trends, opportunities, and threats through ongoing market research and continuous collaboration with the global advisory board and/or opinion leaders.
  6. Project Management: Demonstrate strong leadership and project management skills, ability to lead cross-functional teams, and manage multiple projects simultaneously.


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