
Retail Marketing Expert
5 days ago
TN Sweden is looking for a skilled Retail Marketing Specialist to join our team.
This critical role involves developing and executing retail marketing plans for retailer segments, ensuring consistent brand presence across point-of-sale, online, social media, and retail events.
Key Responsibilities:- Develop and execute retail marketing plans for retailer segments based on seasonal demand and sales forecasts.
- Collaborate with Territory Directors, Sales Managers, and Sales Representatives to create retail marketing strategies for point-of-sale and seasonal launch events.
- Design and implement retail marketing activities for key retailers and standard point-of-sale programs.
- Ensure consistent brand presence at point-of-sale, online, social media, PR, and retail events.
- Execute project requests for in-store and digital retail, and collaborate with EMEA Retail Marketing teams on large-scale projects.
- Stay updated on new point-of-sale tools and identify opportunities to innovate or improve existing processes.
- Collaborate closely with other EMEA marketing departments to ensure consistent brand messaging.
- Bachelor's degree (preferably in business/marketing) or apprenticeship in a related field.
- At least 3 years of relevant sales and/or marketing experience (brand, footwear, retail, and lifestyle experience).
- Excellent verbal and written communication skills in Swedish and English.
- Good understanding of brand building and integrated marketing approaches.
- Proven experience in working with sales and retail marketing teams.
- Ability to travel and attend meetings with customers and events.
- Capacity to generate new ideas and creative solutions.
- Drive, energy, trend-consciousness, sport-savviness.
- Flexibility to work independently or within a team framework.
- Excellent organizational and management skills.
- Ability to multitask and complete tasks efficiently.
- Familiarity with software such as Word, Excel, Outlook, PowerPoint, and graphic design programs.
- Strong passion for running enthusiasts and an active lifestyle.
- Car driver's license.
- Adherence to Brooks values.
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