Eucerin Medical Marketing Strategist

5 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AB Full time
Key Responsibilities

The successful candidate will be responsible for driving the brand's presence among healthcare professionals (HCPs) and patients in the region. Key responsibilities include:

  • Developing and implementing strategies to communicate the benefits of Eucerin products to medical professionals.
  • Taking charge of the medical marketing platform to ensure that marketing efforts are data-driven and tailored to the needs of HCPs.
Dermatology Opinion Leaders (DOLs) and MED Influencer Marketing
  • Identifying and cultivating relationships with DOLs and other medical experts.
  • Developing a strategic plan to engage these influencers in promoting Eucerin's medical relevance.
Team Collaboration
  • Working closely with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose.
  • Supporting the consumer marketing team in developing materials and campaigns that provide valuable medical information to patients and consumers.


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