Senior Skincare Marketing Professional

5 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AB Full time
Role Overview

We are seeking a highly skilled Senior Skincare Marketing Professional to join our team at Beiersdorf AB. As the Nordic Medical Marketing Specialist for Eucerin, you will play a key role in enhancing the brand's presence among healthcare professionals (HCPs) and patients.

Main Responsibilities
  • Develop and implement strategies to communicate the benefits of Eucerin products to medical professionals.
  • Take charge of the medical marketing platform to ensure that marketing efforts are data-driven and tailored to the needs of HCPs.
  • Plan and execute events, congresses, and webinars that focus on dermatological education and Eucerin's product offerings.
Dermatology Opinion Leaders (DOLs) and MED Influencer Marketing
  • Identify and cultivate relationships with DOLs and other medical experts. Develop a strategic plan to engage these influencers in promoting Eucerin's medical relevance.
  • Leverage social media platforms to enhance the visibility of Eucerin as a medically relevant skincare brand. Collaborate with influencers to create authentic content that resonates with consumers and highlights the brand's dermatological expertise.
Corporate Social Responsibility (CSR) and NGO Collaborations
  • Work with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose. Identify opportunities for collaboration with NGOs and other organizations that focus on dermatological health and patient education.
  • Support the consumer marketing team in developing materials and campaigns that provide valuable medical information to patients and consumers.
Strategic Planning and Performance Monitoring
  • Measure the success of marketing initiatives and actively gather insights including market research, feedback from HCPs, and consumer behavior data. Share these insights with the broader team to inform strategic decisions.
  • Based on collected insights, initiate relevant actions to optimize marketing strategies and enhance the effectiveness of campaigns.


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