
Senior Skincare Marketing Professional
5 days ago
We are seeking a highly skilled Senior Skincare Marketing Professional to join our team at Beiersdorf AB. As the Nordic Medical Marketing Specialist for Eucerin, you will play a key role in enhancing the brand's presence among healthcare professionals (HCPs) and patients.
Main Responsibilities- Develop and implement strategies to communicate the benefits of Eucerin products to medical professionals.
- Take charge of the medical marketing platform to ensure that marketing efforts are data-driven and tailored to the needs of HCPs.
- Plan and execute events, congresses, and webinars that focus on dermatological education and Eucerin's product offerings.
- Identify and cultivate relationships with DOLs and other medical experts. Develop a strategic plan to engage these influencers in promoting Eucerin's medical relevance.
- Leverage social media platforms to enhance the visibility of Eucerin as a medically relevant skincare brand. Collaborate with influencers to create authentic content that resonates with consumers and highlights the brand's dermatological expertise.
- Work with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose. Identify opportunities for collaboration with NGOs and other organizations that focus on dermatological health and patient education.
- Support the consumer marketing team in developing materials and campaigns that provide valuable medical information to patients and consumers.
- Measure the success of marketing initiatives and actively gather insights including market research, feedback from HCPs, and consumer behavior data. Share these insights with the broader team to inform strategic decisions.
- Based on collected insights, initiate relevant actions to optimize marketing strategies and enhance the effectiveness of campaigns.
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Medical Marketing Professional
5 days ago
Gothenburg, Västra Götaland, Sweden Beiersdorf AG Full timeWe are seeking a highly skilled Medical Marketing Professional to join our team at Beiersdorf AG.The successful candidate will play a crucial role in enhancing the brand's presence among healthcare professionals (HCPs) and patients. This includes securing strong relationships with Dermfluencers and Medfluencers, driving medical marketing efforts to create...
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Nordic Dermatology Marketing Expert
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Gothenburg, Västra Götaland, Sweden Beiersdorf AG Full timeWe are looking for an experienced Nordic Dermatology Marketing Expert to strengthen our marketing team at Beiersdorf AG.This role involves creating and executing marketing plans that emphasize the medical relevance of Eucerin's skincare products, particularly in the Nordic region. Key responsibilities include building partnerships with key opinion leaders in...
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