
Digital Marketing Manager
5 days ago
Vitrolife Group strives to provide innovative solutions for our customers and patients, reducing barriers towards building a family. Our mission is to make a positive impact on families worldwide.
We are looking for a skilled digital marketing communication professional to develop and implement social media strategies and content creation. This role will also involve leading key event projects and major communication campaigns, using a mix of traditional and digital tactics to drive audience engagement and ROI.
This position serves as a central point for major marketing communications across all brands and Market Regions, focusing on collaboration and reporting into VP of Global Marketing.
Main Responsibilities
- Develop and implement effective marketing strategies to differentiate our brands from competition and align with the overarching marketing communications strategy.
- Create engaging social media content and develop strategies to reach relevant target groups.
- Lead global events, ensuring state-of-the-art booth concept and strong external communication.
- Plan and execute webinars related to campaigns and launches.
- Be a strong Vitrolife Group brand ambassador, ensuring all sales and marketing collateral reflects and adheres to corporate branding standards.
- Develop marketing communication assets to support corporate communications.
- Create and maintain project plans to successfully move all projects forward.
- Collaborate with the wider organisation to plan and execute market surveys.
- Represent Global Marketing in relevant projects.
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