Digital Marketing Manager

5 days ago


Gothenburg, Västra Götaland, Sweden Vitrolife Group Full time
Digital Marketing Communication Professional - Global Impact

Vitrolife Group strives to provide innovative solutions for our customers and patients, reducing barriers towards building a family. Our mission is to make a positive impact on families worldwide.

We are looking for a skilled digital marketing communication professional to develop and implement social media strategies and content creation. This role will also involve leading key event projects and major communication campaigns, using a mix of traditional and digital tactics to drive audience engagement and ROI.

This position serves as a central point for major marketing communications across all brands and Market Regions, focusing on collaboration and reporting into VP of Global Marketing.


Main Responsibilities
  1. Develop and implement effective marketing strategies to differentiate our brands from competition and align with the overarching marketing communications strategy.
  2. Create engaging social media content and develop strategies to reach relevant target groups.
  3. Lead global events, ensuring state-of-the-art booth concept and strong external communication.
  4. Plan and execute webinars related to campaigns and launches.
  5. Be a strong Vitrolife Group brand ambassador, ensuring all sales and marketing collateral reflects and adheres to corporate branding standards.
  6. Develop marketing communication assets to support corporate communications.
  7. Create and maintain project plans to successfully move all projects forward.
  8. Collaborate with the wider organisation to plan and execute market surveys.
  9. Represent Global Marketing in relevant projects.


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