Digital Solutions Strategist

9 hours ago


Gothenburg, Västra Götaland, Sweden Vitrolife Group Full time
Job Summary

The Vitrolife Group seeks a skilled Global Marketing Leader to drive the commercial success of our electronic witnessing system and other associated digital products within the IVF segment worldwide.

Key Responsibilities
  1. Market Analysis and Research: Understand the competitive market, trends, opportunities, and threats through ongoing market research and collaboration with the global advisory board and/or opinion leaders.
  2. Product Development: Collaborate with product management to bring the voice of the customer and voice of the market into solution roadmaps.
  3. Digital Marketing Strategies: Develop and execute digital marketing strategies & deliverables (web, email campaigns, webinars, content for social media) to optimize marketing mix and ensure a strong marketing mix throughout the journey.
  4. Global Product Launches: Lead go-to-market/commercialization plans and execute global product launches in coordination with Product Manager and regional teams.
  5. Customer Journey Optimization: Analyze and optimize customer journeys to identify areas for improvement and ensure seamless product adoption and market penetration.
  6. Strategic Planning: Develop, execute, and measure the success of target-specific global strategies of the annual marketing plan, ensuring alignment and collaboration with regional teams.
  7. Leadership and Collaboration: Demonstrate strong leadership and project management skills, ability to lead cross-functional teams, and collaborate with remote teams located in different geographies.


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