
Digital Solutions Strategist
9 hours ago
The Vitrolife Group seeks a skilled Global Marketing Leader to drive the commercial success of our electronic witnessing system and other associated digital products within the IVF segment worldwide.
Key Responsibilities- Market Analysis and Research: Understand the competitive market, trends, opportunities, and threats through ongoing market research and collaboration with the global advisory board and/or opinion leaders.
- Product Development: Collaborate with product management to bring the voice of the customer and voice of the market into solution roadmaps.
- Digital Marketing Strategies: Develop and execute digital marketing strategies & deliverables (web, email campaigns, webinars, content for social media) to optimize marketing mix and ensure a strong marketing mix throughout the journey.
- Global Product Launches: Lead go-to-market/commercialization plans and execute global product launches in coordination with Product Manager and regional teams.
- Customer Journey Optimization: Analyze and optimize customer journeys to identify areas for improvement and ensure seamless product adoption and market penetration.
- Strategic Planning: Develop, execute, and measure the success of target-specific global strategies of the annual marketing plan, ensuring alignment and collaboration with regional teams.
- Leadership and Collaboration: Demonstrate strong leadership and project management skills, ability to lead cross-functional teams, and collaborate with remote teams located in different geographies.
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Digital Growth Strategist
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Enterprise Digital Solutions Specialist
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Transportation Solutions Strategist
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