
Global Marketing Leader
5 hours ago
Company Overview
The Vitrolife Group is a leading provider of innovative solutions for assisted reproduction. We are committed to unlocking the full potential of science and technology to reduce barriers towards building a family.
As a Global Marketing Leader, you will play a pivotal role in driving the commercial success of our electronic witnessing system and other associated digital products within the IVF segment worldwide.
Key Responsibilities- Develop and Communicate a Clear Marketing Strategy: Align with Vitrolife Group's and the Digital Solution portfolio long-term business objectives.
- Drive Global Growth: Focus on the eWitness system (electronic witnessing system) and other related digital products within the IVF segment.
- Develop Target-Specific Product Positioning: Differentiate the digital portfolio in the market through target-specific product positioning, value proposition, and key messaging.
- Collaborate with Product Management: Bring the voice of the customer and voice of the market into solution roadmaps.
- Understand the Competitive Market: Conduct ongoing market research and collaborate with the global advisory board and/or opinion leaders to understand trends, opportunities, and threats.
- Optimize Marketing Strategies: Identify target group needs, barriers to adoption per respective market regions, and shape optimal marketing strategies.
- Lead Go-To-Market/Commercialization Plan: Execute global product launches in coordination with Product Manager and regional teams.
- Analyze and Optimize Customer Journey: Ensure a strong marketing mix throughout the journey.
- Plan and Develop an Optimal Marketing Mix: Focus on digital marketing strategies & deliverables (web, email campaigns, webinars, content for social media).
- Collaborate with Global Marketing Team: Create sales tools, promotional materials, and customer training programs supporting product adoption and market penetration.
- Develop, Execute, and Measure Success: Target-specific global strategies of the annual marketing plan, ensuring alignment and collaboration with regional teams.
- Master's Degree in Marketing, Communication, or Similar
- At Least 10 Years of Work Experience from Previous Regional or Global Marketing Roles
- Strong Experience within Marketing and Brand Management
- Proven Record of Developing and Executing Successful Marketing Programs and Strategies
- Outstanding Communication and Interpersonal Skills
- Business and Financial Acumen
- Strong Leadership and Project Management Skills
- Ability to Collaborate with Remote Teams
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