Marketing Communications Leader

5 days ago


Gothenburg, Västra Götaland, Sweden Vitrolife Group Full time
Achieving Success through Effective Marketing Strategies

Vitrolife Group aims to reduce the barriers towards building a family by providing innovative solutions for our customers and patients. We strive to create a better future for families worldwide.

We are looking for a skilled digital marketing communication professional to develop and implement social media strategies and content creation. This role will also involve leading key event projects and major communication campaigns, driving audience engagement and ROI through a mix of traditional and digital tactics.

This position is responsible for major marketing communications across all brands and Market Regions, serving as a central point for collaboration and reporting into VP of Global Marketing.


Responsibilities
  1. Develop and implement effective marketing tactics to differentiate our brands from competition and align with the overarching marketing communications strategy.
  2. Create engaging social media content and develop strategies to reach relevant target groups.
  3. Lead global events, ensuring state-of-the-art booth concept and strong external communication.
  4. Plan and execute webinars related to campaigns and launches.
  5. Be a strong Vitrolife Group brand ambassador, ensuring all sales and marketing collateral reflects and adheres to corporate branding standards.
  6. Develop marketing communication assets to support corporate communications.
  7. Create and maintain project plans to successfully move all projects forward.
  8. Collaborate with the wider organisation to plan and execute market surveys.
  9. Represent Global Marketing in relevant projects.


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